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About V & J Soriano's

Great Kills pork store known for its deli counter

V&J Soriano's has at least 40
prepared foods to choose from each day.

By Maura Grunlund
Staten Island Advance

Victoria Noto, 7, and her brother John, 4, are two lucky little kids. They have a pork store, V&J Soriano's in Great Kills, named after them.

Thankfully the youngsters are oblivious to the responsibilities that usually are attached to a name over the door.

On a recent hot and humid day the children burst through the doors of the store with mom, Susan, after a school trip to Clove Lakes Park.

Victoria was engrossed in electronic play while mom and dad were interviewed by an Advance reporter. "I have to win this game, I love my Gameboy, said Victoria.

My daughter says, 'I want to make money, I want to sell lemonade and cookies,' " Mrs. Noto said, adding that she may let her daughter set up a table outside the store this summer.

Meanwhile, John, 5 was eagerly drinking a cold bottle of water from the store's refrigerators. He couldn’t recall exactly what he did at Clove Lakes Park, but whatecer it was, it sure made him thirsty. Ah, the trials and travails of youth.

A Dream Come True
The store is a dream come true for Mrs. Noto and her childhood sweetheart-now-husband, John. "We've known each other our whole lives," Mrs. Noto said.

They both grew up in Dongan Hills and attended the same elementary school, PS 52. My wife is the inspiration for why I’m in this business," Noto said.

A job in a bagel shop in 1994 started Noto on the career path that eventually led to the New Springville couple's purchase of Soriano's in February. "It was my husband's dream to have his own store," Mrs. Noto said. "My husband was looking for a long time for the right store."

The Notos kept the store's name of Soriano's because it was known in the neighborhood, but they added the initials in honor of their children.

Noto puts in long hours, while Mrs. Noto juggles her work schedule around the children's education and activites.

V&J Soriano's is noted for its deli counter, which has at least 40 prepared foods to choose from each day, said deli manager Chris Hewitt, Cooked broccoli rabe is made fresh three to four times daily.

"We sell alot of wraps," Noto said, with the most requested version being a combination of fresh mozzarella cheese, roasted peppes and grilled chicken. Other often ordered wraps include grilled vegetables with fresh mozzarella and turkey bacon, lettuce and tomato.

Café Tables Outside
Customers sometimes eat their wraps at café tables outside the store. Heat-and-eat dinners, pre-packaged in plastic containers, on a recent day included baked ziti, cheese ravioli and marinara sauce, sausage and peppers and penne rigate in Bolognese sauce.

Ready for the grill are fresh sausage rings and patties along with beef pinwheels. The store is a meat lover’s dream with boneless sirloin, ribeye steaks and London Broil as well as roast beef marinated in Peter Luger sauce for sandwiches.

Homemade Italian sauces, such as vodka, meat and marinara are used by busy home cooks to top the imported pastas and raviolis sold in the store. Imported cheeses and dry sausages are easy foods to slice and serve for last-minute entertaining.

Italian bakery-style breads, an assortment of fruits and vegetables, a wide variety of beverages, including imported Italian coffees, and desserts are stocked so customers don’t have to visit a second store to complete their meals.

V&J Soriano’s is located within the Pathmark Shopping Center at 150 Greaves Lane in Great Kills, and can be reached by calling 718-948-1538.

The store is open Monday through Friday from 8:00 am to 7:00 pm, on Saturday from 8:00 am to 6:00 pm and on Sunday from 8:00 am to 5:00 pm.